Good things take time because they are meant to live forever. Yiri, the source of inspiration, the brand that gives people hope, joy, and courage to achieve what is most precious has finally emerged on earth.

Yiri is a word originated from the language Bambara and it means a tree. Bambara is a language form Mali a west African country.

The brand Yiri has been inspired from the well-known bamboo tree. The process, the struggle and the arduous work the bamboo tree goes through under the dirt(mud) before coming out form the ground is simply amazing and it is a pure testimonial to all of us that everything we’ve wanted in life is achievable if we work constantly and never give up.

What is the story behing every single Bamboo Tree?

According to the study, a little seed is planted, watered and fertilized every single day during the first year without any signs of progress or growths. In the second year, the seed is still being watered and fertilized with the same result occurring. The meme outcome happens during the third and fourth years. It is until somewhere in the fifth year of watering and fertilizing the seed that the tree begins to show signs of life and growth. From there, the tree will grow 90 feet long in the following six weeks.

Mission, Vision, Goal

From this inspiring analysis on the bamboo tree, our mission is to remind and inspire our customers that success takes time, belief, and constant work and that ultimately it will subside, and result will start coming out from the arduous work. The brand YIRI is here to determine and create happiness in the lives of our customers with each pair of natural and unique watches and sunglasses, handcrafted with meaningful messages that accompanies it. We want to let people know that “Impossible” can be turn into “I am possible”. It’s up to us to decide which word we use. Let our brand be part of your journey to success.
Let our brand be with you in your journey to success!

                                                             “Yiri” Inspired form nature!

                                                                     Made from nature!

                                                                           Force of nature!